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Incomplete games for sale!

Selling beta versions of games as full fledged copies at Retail stores ? Tell me it isn't so, PlanetCrap!

"Earlier this week Canadian publisher Strategy First published a run of its new flight-sim, Strike Fighters Project 1 and issued them to Wal-Mart for sale. Although the game is not scheduled for release until at least August 6th (according to EBWorld; later according to other sources), the game was packaged up and released as a full-fledged finished game on July 20th."