XBox Advanced have a pre-GDC interview with Evelyn Richardson (Executive Director of the Game Developers? Association of Australia) on women in game development...
"Q1. Women are underrepresented in the games industry, both on the development side and on the consumer level. What do you see as the key issues causing this imbalance, and is this also the case in Australia?ER: Companies aren?t attracting women from a range of possible sectors because they do not use lateral recruiting channels. Currently, traditional channels like game developer magazines are used and many women find the ways in which these magazines portray women as stereotypical and hence not compelling. Other more innovative avenues could be used e.g. science and technology and design publications (graphic design, creative mags, animation, etc.)"
Maybe studios might actually start hiring the women who apply too (hope you are listening Tantalus and Blue Tongue). ATM all this "women in games" stuff is just lip service.