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March Interactive Game Stats - Australia

By Tim Richards, from www.gamenews.com.au...

Interactive Entertainment Research Company Inform, reports that data for March 2003 shows that the interactive games market outperformed February by 5% "but it was still down on year on year figures." Inform reports that the only format to suffer a fall in sales was the PC format "with shipments of its games falling by 6%" although remaining the "dominant gaming platform with a 33% market share."

Inform remarks that March 2003 failed to better March 2002 due to March 2002's competitive market as the Xbox went on sale and competitors provided value packs. Inform also reports that Xbox and Gamecube benefitted from double digit sales growth, particularly the Gamecube with a 44% game sales increase, while PS2 "had already seen a spike in its games sales in February."

Meanwhile Gameboy Advance saw increasing sales due to the release of the Gameboy Advance SP version, which sold "almost 6,200 units for an average price of A$198". For the report, click here.