Game Connect 2011: PR For Australian Game Developers


Media Type: 

PR For Australian Game Developers -- Tools to Build Your Profile and Success with the Right Audiences

Corrie McLeod -- Espresso Communications

With more than seven years at the helm of Espresso Communications, Corrie McLeod is great at working closely with clients to identify innovative PR campaigns and strategies. Corrie has an excellent grasp of the evolving communications landscape, particularly social media, and is skilled in creating PR activities that map specifically to communication and business objectives. Corrie has earned the respect of the media industry and has been nominated three years consecutively for 'Best Media Relations' by the Australian IT Journalism community. Espresso has also snagged a Highly Commended for its R18+ Classification for Video Games campaign at the 2010 PRIA NSW State Awards for Excellence and won the same award at the 2011 awards for the pro bono campaign for Espresso is a member of the Registered Consultancies Group of the PRIA and Corrie is a member of the Australian Businesswomen's Network.

PR can be an invaluable and cost effective tool for a company when done well or a waste of time and money when done poorly. This session has been designed to help attendees to ensure the former. It will provide attendees with the skills to implement PR activities that can help developers raise the profile of their company, bring new product releases to the attention of the right audiences and cut through traditional media and online noise. The session will include an overview of the media and influencer process and how to best work with it and how to develop a great media release that maps back to business messaging and strategy.

Attendees will take away practical materials that will help guide them through the process of announcing information to the media. This includes media release templates and tips, steps to develop a launch strategy and what to include in a media kit. They will also leave equipped with a framework for developing a set of key messages for their company that will help ensure clear and consistent messages throughout all communications.